Saga Share Price (SAGA)

196.05 -1.85 (-0.93%) delayed: 1:26PM BST
Bid price 196.00 Open price 198.10
Ask price 196.10 Prev close 197.90
High price 199.90 Spread 0.05%
Low price 195.80 Volume 660,463

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Saga Share Price Information

Name Saga Epic SAGA
Sector General Retailers ISIN GB00BLT1Y088
Activites Saga plc is a leading provider of products and services primarily tailored for customers over the age of 50 in the UK. The Saga brand has been carefully developed over the past 60 years and is now one of the most recognised and trusted brands among UK consumers aged over 50. Saga is synonymous in the UK with the over 50s market and is recognised for its high quality products and services, expertise in serving its target demographic and excellence in customer service. Initially established as a holiday provider in 1950, Saga has successfully capitalised on the strength of its brand and reputation to broaden its product offering over time. Today, Saga is a leading provider of high quality travel, financial, healthcare and media products and services, and the only commercial organisation of scale with a focus primarily on the fast growing over 50s demographic. Index FTSE 250

Saga Key Numbers

Latest Share Price (p) 196.05 Net Gearing (%) 51.69
Market Capitalisation (£m) 2,237.23 Gross Gearing (%) 55.71
Shares in issue (m) 1,120.30 Debt Ratio 55.71
P/E Ratio 14.16 Debt-to-Equity Ratio 1.00
Total dividends per share (p) 8.50 Assets / Equity Ratio 2.26
Dividend Yield (%) 0.00 Price to book value 1.87
Dividend cover (x) 1.66 ROCE (%) 7.16
Earning per share (p) 14.10 EPS Growth (%) 11.02
52 week high / low 232.75 / 180.30 DPS Growth (%) 18.06

Saga Director Deals

Dec.Date Type Director Pos No. of Shares
15/09/2017 BUY Lance Batchelor CEO 76
16/08/2017 BUY Lance Batchelor CEO 75
18/07/2017 BUY Lance Batchelor CEO 72
14/07/2017 BUY Lance Batchelor CEO 146
14/07/2017 BUY Jonathan Hill FD 146

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Saga Company News

08:20 20/09/2017

Broker Forecast - Peel Hunt issues a broker note on Saga

Peel Hunt today reaffirms its buy investment rating on Saga (LON:SAGA) and cut its price target to 240p (from 250p). Story provided by

14:34 19/09/2017

Holding(s) in Company

RNS Number : 1919R SAGA PLC 19 September 2017   TR-1: S tandard form for notification of major holdings   NOTIFICATION OF MAJOR HOLDINGS 1a. Identity of the issuer or the underlying issuer of existing shares to which voting rights...

14:40 15/09/2017

Director Deals - Saga (SAGA)

Lance Batchelor, Chief Executive Officer, bought 76 shares in the company on the 14th September 2017 at a price of 197.00p. The Director now holds 65,681 shares. Story provided by Director deals data provided by

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Saga Share Price Discussions

5 months ago


Saga is a well-recognised, classic British brand, providing products and services tailored for people aged 50 and over. The Company has been built on the highest standards of customer care, value for money and talking directly to its customers. The Saga brand embodies those core values...

more than 1 year ago


Don't know too much about the launch of this, but I imagine we all will over the coming few weeks. Having said that, whilst most recent IPO's have been clearly over-valued (and this may be), in the long run you have got to have a play on the "grey pound". In case you did not know, mortality...

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