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PUREcicle, Something to sweeten our life (PURE)     

niceonecyril - 31 Jul 2008 22:44


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A tip i gave recently PURE has today released news of a very substantial contract, so well worth starting up a thread as this has the making of a potential

RNS Number : 3742A
PureCircle Limited
31 July 2008


('PureCircle' or 'the Company')




The Board of PureCircle announces that it has signed substantial, long-term contracts with PepsiCo and Whole Earth Sweetener Company for the supply of high purity Reb-A for use in beverages and tabletop sweeteners worldwide under the PureVia brand. In addition, PepsiCo and Whole Earth will grant PureCircle an exclusive license to market Reb-A under the PureVia brand in certain categories. PureCircle will be entitled to all profits (including sub-licensing fees) related to this exclusive licensing agreement.

PureCircle will continue to be free to sell the non-branded ingredient to all customers across all categories and geographies.

The announcement, from PepsiCo and Whole Earth Sweetener Company, states that PureVia will debut in a new nutritionally-enhanced PepsiCo beverage called 'SoBe Life,' to be launched in Latin America, starting with Peru. PureViaTM will be available initially in three SoBe Life flavour blends: Tropical-Pomegranate, Strawberry-Kiwi and Orange-Tangerine.

Meanwhile, PureVia tabletop sweetener will launch in the United States this autumn, before expanding into drink and food products around the world.

Commenting on the contract award, Magomet Malsagov, Managing Director of PureCircle, said:

'PureCircle has worked extremely hard to build a capability which can support leading food and beverage manufacturers, such as PepsiCo and Whole Earth, in bringing natural, healthy products to consumers on a worldwide basis. These contracts are an important sign of confidence in PureCircle's capabilities to deliver high quality, consistently-pure Reb-A. We look forward to further developments in this exciting market, which we believe will herald a new era in natural sweetening and engender higher expectations on product taste and delivery among consumers.'


niceonecyril - 12 Sep 2008 22:56 - 2 of 219

A good write up in the Daily Mail today which should create interest on Monday

"A Sweet One To Watch by Ian Lyall

The Mail's market guru Geoff Foster has an eye for up-and-coming stock and put me on to Pure Circle, which has a revolutionary low calorie sweetener that may one day supplant costly high fructose corn syrup used in millions of fizzy drinks.

It is interesting on a number of levels. The product itself - called Reb-A, or Rebaudioside A to give its proper name - is 200 times sweeter than sugar, and because it is a plant extract has the benefit of being 100% natural, which will appease the health concious, anti-additive brigade.

Pure Circle was first formed as a technology company by a band of Russian and Armenian scientists.

But these days there is a lot more to the company, which has evolved into a fully integrated and profitable manufacturer.

It has signed a deal with a plantation firm in Kenya which will grow the Stevia Rebaudina that is then turned into Reb-A, as well as having teamed up with logistics and agribusiness specialists.

More importantly, it has customers for the product.

It has signed a deal with a mystery drinks firm, thought to be the giant Pepsico, and has ties with Cargill, the private food company that supplies Coca-Cola.

The shares have marched up from 159p in April to 243.5p (unchanged) as of the close.

But don't be too put off by this, the stock is still only valued at 4.4 times 2009 earnings, which is cheap by anyone's standards.

Profits this year should be 13.5m, moving up to 77m in 2009.

Pure Circle may drift a little until its next bit of newsflow, but represents a decent speculative punt. However, it is probably not one for widows and orphans.

Paul May, analyst at stockbroker Killik & Co, is a fan: "With the stock trading on such an undemanding PE, we are buyers of the shares".

A back-of-the-fag-packet valuation gives a share price of 450p-500p - and even that would put it on a significant discount to the sector.
Verdict: Worth a punt"

From an article dated 6th Sept.

BigTed - 13 Sep 2008 12:38 - 3 of 219


niceonecyril - 30 Sep 2008 11:01 - 4 of 219

This is well worth checking out at the present levels, onefor the long term which makes todays SP look a bargain? Contracts with the very best companies, it has
a great growth story which is for me takes present turmoil out of the equation?

niceonecyril - 04 Oct 2008 17:21 - 5 of 219

London, Sept 17 - Malaysia-based sweetener group PureCircle expects U.S. approval for its natural no-calorie sweetener Reb-A within two months which will prompt Coca-Cola and PepsiCo to launch it in their drinks within days.

The London AIM-listed group expects the U.S. Food and Drug Administration (FDA) to approve the sweetener as Generally Recognised as Safe (GRAS) which will allow the natural sweetener to be launched across the U.S. food and beverage industry.

"We expect an FDA no-objection letter within two months. We don't foresee any problems. Coke and PepsiCo are ready to launch products with Reb-A as soon as possible," PureCircle's Russian managing director Magomet Malsagov said in an interview.

Approval will allow the group to break into the lucrative U.S. market for high intensity sweeteners which accounts for 60 percent of the global $1.3 billion market for sugar substitutes such as NutraSweet, Sweet'N Low and Splenda.

The soft drinks industry dominated by Coca-Cola Co and PepsiCo Inc will be key for PureCircle, and PepsiCo said it will launch a new line of its SoBe Life drink with Reb-A, under the brand name PureVia, in Latin America where the sweetener is already cleared for use.

Rebaudioside A (Reb-A) is made from certain compounds in the leaves of stevia, a shrub native to Paraguay, and PureCircle is the world's largest producer and distributor of what it says is the world's first natural high intensity sweetener with 400 times the sweetness of sugar.

Reb-A is likely to compete with established artificial sweeteners such as saccharin, aspartame and sucralose, which are sold under brand names Sweet'N Low, NutraSweet and Splenda.

Sweet'N Low is made by New York-based family-owned Cumberland Packing Corp while NutraSweet Co is owned by Boston-based private equity firm J.W. Childs Associates. Tate & Lyle makes the sucralose sweetener Splenda which accounts for around one fifth of its group profits.

Chicago-based Merisant also makes aspartame products such as Equal and Canderel.

PureCircle shares were first listed on London's junior stock market, the Alternative Investment Market (AIM), in December 2007 at 170 pence with a free float of over 30 percent. The shares close on Wednesday off 2 percent at 218p.

Malsagov says Reb-A could make inroads if consumers turn to natural alternative sweeteners with zero calories for a healthier diet, while the product has the advantage of being heat and pH stable for the food and drinks industry.

He says the group controls around 80 percent of the world crop of stevia, largely grown in Chinese plantations, but is expanding in countries such as Kenya, Uganda and Paraguay. It has an extraction plant in China and a refinery in Malaysia.

The sweetener is already approved in several countries such as China, Japan, the former Soviet Union and South America and only in the last few weeks received approval in Australia and Switzerland. Malsagov believes after FDA approval, it will take the European Union some 6-12 months to approve the product.

End-user groups such as Merisant and Cargill made the applications to the FDA in May, and should receive answers within 180 days, meaning Merisant should hear by Nov 13 and Cargill by Nov 28, Malsagov said.

Merisant is set to launch its PureVia Reb-A product after FDA approval, while Cargill has already launched its Truvia Reb-A product.

Currently, aspartame holds 44 percent of the artificial high intensity global sweetener market with sucralose on 26 percent and saccharin 11 percent, says

Approval would cement the future of this company, "big time".

niceonecyril - 13 Oct 2008 19:24 - 6 of 219

Well we know what is needed even at times like this "food and drink".
Just another part of a special journey, and at bargain rates imho?

PureCircle says Australia, New Zealand approve use of Reb-A in food, beverages

LONDON (Thomson Financial) - PureCircle Ltd. said the Australian and New
Zealand regulatory authority, FSANZ, has approved the use of steviol glycosides
(Reb-A) as a mainstream food and beverage ingredient.
PureCircle is the world's exclusive supplier of Reb-A, an all-natural
zero-calorie sweetener.
Magomet Malsagov, chief executive of PureCircle, said: "This is great news
and reinforces our belief that we will soon see similar approvals in the United
States, the world's largest market."


niceonecyril - 15 Oct 2008 10:16 - 7 of 219

Finals out, very positive, strong finanically and all seems to be progressing extremely
well. Fail to understand so little interest as this imv has enormus potential in a
very safe area, the food chain.

niceonecyril - 25 Nov 2008 10:52 - 8 of 219

News of USA approval very soon, possibly this week?
Taken a chance and topped up.

niceonecyril - 01 Dec 2008 10:55 - 10 of 219

Up over 11% today, could it be those in the know are getting in ahead of soon to be released results from the FDA?

niceonecyril - 01 Dec 2008 16:49 - 11 of 219

Probably the best performing share today? up 31%.

mitzy - 01 Dec 2008 18:07 - 12 of 219

this is big..

mitzy - 03 Dec 2008 13:17 - 13 of 219

Could it be a break-out today.

mitzy - 03 Dec 2008 13:48 - 14 of 219

This could well be a 10 bagger in the next 2 years the Pepsi contract underlines the potential here.

mitzy - 03 Dec 2008 18:24 - 16 of 219

Thanks cyril I'm surprised Michael Walters has not mentioned these.

niceonecyril - 04 Dec 2008 09:38 - 17 of 219

Mitzy 8th prediction, 3rd highest rated.

mitzy - 04 Dec 2008 12:17 - 18 of 219

Aye its got a good chance..

niceonecyril - 16 Dec 2008 15:15 - 19 of 219

Things heating up, could this be the forerunner to approval which is overdue?

goldfinger - 16 Dec 2008 15:48 - 20 of 219

looks like a done deal Cyril from the above article.

Should see a solid uprating if it is positive.

mitzy - 16 Dec 2008 19:37 - 21 of 219

Just a matter of time now before approval lets see what they say.
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