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A tip i gave recently PURE has today released news of a very substantial contract, so well worth starting up a thread as this has the making of a potential
RNS Number : 3742A
31 July 2008
('PureCircle' or 'the Company')
MAJOR CONTRACTS WITH PEPSICO AND WHOLE EARTH
TO SUPPLY REBAUDIOSIDE-A (REB-A*) AND EXCLUSIVE LICENSE TO MARKET REB-A UNDER THE PureVia BRAND
PEPSICO AND WHOLE EARTH INTRODUCE ALL-NATURAL, ZERO-CALORIE SWEETENER WITH PURECIRCLE-SOURCED REB-A
The Board of PureCircle announces that it has signed substantial, long-term contracts with PepsiCo and Whole Earth Sweetener Company for the supply of high purity Reb-A for use in beverages and tabletop sweeteners worldwide under the PureVia brand. In addition, PepsiCo and Whole Earth will grant PureCircle an exclusive license to market Reb-A under the PureVia brand in certain categories. PureCircle will be entitled to all profits (including sub-licensing fees) related to this exclusive licensing agreement.
PureCircle will continue to be free to sell the non-branded ingredient to all customers across all categories and geographies.
The announcement, from PepsiCo and Whole Earth Sweetener Company, states that PureVia will debut in a new nutritionally-enhanced PepsiCo beverage called 'SoBe Life,' to be launched in Latin America, starting with Peru. PureViaTM will be available initially in three SoBe Life flavour blends: Tropical-Pomegranate, Strawberry-Kiwi and Orange-Tangerine.
Meanwhile, PureVia tabletop sweetener will launch in the United States this autumn, before expanding into drink and food products around the world.
Commenting on the contract award, Magomet Malsagov, Managing Director of PureCircle, said:
'PureCircle has worked extremely hard to build a capability which can support leading food and beverage manufacturers, such as PepsiCo and Whole Earth, in bringing natural, healthy products to consumers on a worldwide basis. These contracts are an important sign of confidence in PureCircle's capabilities to deliver high quality, consistently-pure Reb-A. We look forward to further developments in this exciting market, which we believe will herald a new era in natural sweetening and engender higher expectations on product taste and delivery among consumers.'